When you start the game, unlike the previous Pokémon games, you will have the ability to pick your character as one of three different ones. These trainers have similar builds and costumes as you begin, but they vary in original hair colour and skin tone. The choice cannot be changed once selected so be sure to make the right choice when you begin.

Male	Female

Located in most of the cities within the region, you'll be able to find Boutiques that sell various clothes. In each Boutique in the region, there is a unique style to go with the essence of the city meaning that there will not be much overlap in the products each sell. The boutiques will sell clothing on their own, but also will have full pre-set styles for you to choose

In addition to the clothing, the Boutiques have an area for you to get your character's appearance updated. This allows you to update your character's hair in both style and colour allowing it to be a better approximation of yourself.

Each Boutique changes their supply each day so be sure to check back in each store if you're looking for a certain item. There are Boutiques in the following cities:
Santalune City
Lumiose City - Requires you to partake in various activities in Lumiose City such as defeating trainers, and speak to Alexa
Cyllage City
Laverre City
Anistar City
Snowbelle City

Lumiose City also has a place where you can alter the appearance of your character in more than just clothes. In Lumiose City's South Boulevard, there is a salon where you can alter the length and colour of your hair. These range from Very Short, Short, Medium, Long and various other styles you unlock through the game. You can also change the colour however you wish. You will unlock new hair cuts when you get more stylish in Lumiose City. For female characters, you also have the option to just have the front cut which costs 500.

Male Hair
Very Short	Short	Medium	Medium Perm
Female Hair
Short	Short	Bob	Bob
Medium	Medium	Long	Long
Ponytail	Ponytail	Pigtails	Pigtails

Colour is listed in hues depending on lighter and darker than current style: Blond, Orange, Honey, Brown and Black.

In addition to that, in the Trainer PR Video Studio, you can add things such as make-up, different coloured lenses and stickers for the sole purpose of your PR Video.

You can also change the colour of your eye through lenses obtained through this and keep it throughout the game. This is done in the dressing room in the Pokémon Center once you have obtained.